Blue Ocean Strategy

Blue Ocean Strategy

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Many times startups fail to create differentiating factors in their products and the existing alternative. Even though their products are 30-40% different but still they don’t make a buzz. Aping the strategies being employed by the competing established players seldom ensures success. So what to do?

Here adopting the Blue Ocean Strategy could help change the game.

Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. It is based on the view that market boundaries and industry structure are not a given and can be reconstructed by the actions and beliefs of industry players.

Learn and adapt this new paradigm and up your game by joining the webinar on ‘Blue Ocean Strategy’- by
Ms. Pranjal Pravin and Mr. Chetan Kohli

Additional Details

Address - JSS Academy of Technical Education, C-20/1, Sector 62, Noida, Uttar Pradesh 201301

Organization name: - JSS STEP-GIZ German Cooperation Project

Organizer Description: - A STEP towards building a healthy start-up ecosystem.

Venue Name: - Zoom Meeting

website -

Organization Email -

Twitter - @NoidaStep

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Event registration closed.

Date And Time

2021-02-20 @ 11:00 AM to
2021-02-20 @ 01:00 PM

Registration End Date




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