Augmented Analytics for Digital Marketing: Performance Analytics

Augmented Analytics for Digital Marketing: Performance Analytics

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JSS ITBI invites you to the exclusive workshop on ‘Performance Analytics on Digital Marketing’.

Please keep in mind that this seminar is not intended for Basic introduction to Digital Marketing but for well-versed digital marketers to take their output to the next level.

Seminar Outline:
Digital Marketing has become a high impact – high priority activity for any company across the spectrum; Start-Up, SME or big corporations. Since knowledge about the basics of digital marketing is readily available, a plethora of digital marketers exist in the ecosystem. So, how to empower Digital Marketers to add real value & stand-out among the crowd.

Key takeaways from this seminar:
-Using advanced analytical framework – 50% boost in productivity
-Automated Data Extraction & Report Generation- Save time by 40%
-How to derive forward-looking insights – become a proactive marketer
-Understand the use of AI/Ml techniques for Digital Marketing

Seminar Agenda:
-Digital Marketing & Performance Measurement -Overview
-Performance Analytics – Why it is essential?
-Performance Analytics – Issues/Challenges (Data Extraction, Baseline, Impact, Threshold, Weightage, Reporting)
-Performance Analytics – Report & Insights Template
-Sample Use Cases – application of AI/Ml techniques

About The Speaker

Mr. Akhil Sharma:  Co-founder & CTO at Yoghurt

Akhil Sharma is an experienced (10+ years) Digital Marketing Professional & Trainer.  He has been engaged in Analytics domain for the last 15 years and has developed Machine Learning based analytical modules. He has worked with various companies across industries and helped them optimize their digital marketing performance. He has been awarded REX Karamveer Chakra and Global Fellow by UN & Longo. Also, he is serving as Mentor- Atal Innovation Mission(NITI Aayog) and works with various schools to inculcate scientific temper among high school children.

Additional Details

Address - C-20/1, Sector 62, Noida, Uttar Pradesh 201301

Organization name: - JSS STEP IT Business Incubator

Organizer Description: - A STEP towards building a healthy start-up ecosystem.

Venue Name: - Seminar Hall, JSS ITBI (STEP)

website -

Organization Email -

Twitter - @NoidaStep

facebook -

Event registration closed.

Date And Time

2019-10-12 @ 11:00 AM to
2019-10-12 @ 01:00 PM

Registration End Date


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