Augmented Analytics for Digital Marketing: Part 1- Performance Analytics
JSS ITBI invites you to the Part-1 of an exclusive workshop series on ‘Performance Analytics on Digital Marketing’.
Please keep in mind that this workshop is not intended for Basic introduction to Digital Marketing but for well-versed digital marketers to take their output to the next level.
Digital Marketing has become a high impact – high priority activity for any company across the spectrum; Start-Up, SME or big corporations. Since knowledge about the basics of digital marketing is readily available, a plethora of digital marketers exist in the ecosystem. So, how to empower Digital Marketers to add real value & stand-out among the crowd.
Key takeaways from this seminar:
-Using advanced analytical framework – 50% boost in productivity
-Automated Data Extraction & Report Generation- Save time by 40%
-How to derive forward-looking insights – become a proactive marketer
-Understand the use of AI/Ml techniques for Digital Marketing
-Digital Marketing & Performance Measurement -Overview
-Performance Analytics – Why it is essential?
-Performance Analytics – Issues/Challenges (Data Extraction, Baseline, Impact, Threshold, Weightage, Reporting)
-Performance Analytics – Report & Insights Template
-Sample Use Cases – application of AI/Ml techniques
About The Speaker
(Mr. Akhil Sharma: Co-founder & CTO at Yoghurt)
Akhil Sharma is an experienced (10+ years) Digital Marketing Professional & Trainer. He has been engaged in the Analytics domain for the last 15 years and has developed Machine Learning based analytical modules. He has worked with various companies across industries and helped them optimize their digital marketing performance. He has been awarded REX Karamveer Chakra and Global Fellow by UN & iCongo. Also, he is serving as Mentor- Atal Innovation Mission(NITI Aayog) and works with various schools to inculcate scientific temper among high school children.
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